Half of all eCommerce sales globally occur in marketplaces. The sheer volume of market participants challenges independent brands to also participate. About $2 trillion is spent on the top 100 marketplaces and little by little, our top retailers are joining in. Target has launched its own marketplace. Google is trying to lure merchants […]
Daily Archives: April 4, 2023
60 posts
Omnichannel marketing will be one of the biggest eCommerce trends in 2021 and most of it will come in the form of video content. According to Social Media Today statistics, people spend a third of their time watching video content online. Video has an amazing ability to convey information about a […]
Business is never static. Keeping an eye on eCommerce trends allows you to keep your brand competitive and accumulate a positive brand image and increase conversion rates. To be more specific, here are some reasons you should pay attention to eCommerce trends: This will help you stay on top of […]
As one of the leading marketplaces in Southeast Asia, Shopee offers many opportunities to make sales. But at the same time, it is also quite competitive. Finding the best products to sell on Shopee is important, but to really stay competitive in the market you need the following. Well-Optimized Product […]
Case study filtrybb Case study kompressi. Positioning of stores on PrestaShop and on other platforms differences Positioning of stores operating on PrestaShop is our daily bread. We are currently optimizing over e commerce sites from this platform, and in our almost year history, we have record many successes in the […]
So if he first saw an ad on Facebook, then click on a Google Ads sponsor link and made a purchase, then of the value of that one conversion will be attribut to Facebook Ads and the other to Google Ads. It is best to use this model when every […]
However if the user then converts within the relevant time frame, Facebook will count the conversion as a result of their ad. Attribution models in Google Analytics In Google Analytics, a different attribution model is us by default the last indirect input is count as the one that result in […]
We will now show you how it looks in the case of Facebook Ads Manager and Google Analytics. Facebook Ads Manager attribution model If the user converts on the website within days of clicking on the ad, Facebook Ads will assign it to his ad of course, if we have […]
Facebook on the other hand, if the recipient is logg in to the same account on both of these devices, it will recognize him as the same person. Differences in attribution models The conversion can be prec by a number of different user actions. This means that before they complete […]
Written many times on our blog about the importance of linking in positioning. In his presentation, Miłosz Krasiński reminds about obtaining from journalists, freelancers, etc. The speaker point out that according to him, the topic of the pages is less important, the content itself, with which the link will be […]
