Audit and segment your database

Your most engag subscribers who have open an email or click a link in the last 12 months Your most recent subscribers who have opt in for your emails in the last 12 months Contacts with online activity in the last 12 months. Such as online purchases. Website visits. Account activity. Active paid subscriptions Your most inactive and unengag subscribers who do not meet the above criteria for the last 12 months If you’ve been in regular contact with your list over the last 12 months you can continue sending emails as usual to your engag subscribers. And you may consider sending a re-engagement email to your inactive or unengag users. However. If you haven’t regularly email your list—sending at least 1 or 2 emails every 6 months—then you will ne to carefully ramp-up sending emails to your full list.

Any subscriber who has shown no activity

Any subscriber who has shown no activity or engagement in over 12 months should be remov from your list. As sending to these “ghost” contacts will only harm your sender reputation. You also risk emailing  africa email list spam traps and landing on an anti-spam blocklist.Ramping-up emails to your full listYour sender reputation is ti to your sending domain — which is everything after the “@” in your from email address. Depending on when you last email your full list and the size of your list. You may ne to slowly train mailbox providers that your emails are legitimate and your subscribers want to receive them.

To re-build your domain reputation.

To re-build your domain reputation. Send an email to a smaller segment of your list and monitor how your subscribers respond in the next 24 hours. If you see good delivery and engagement metrics. Like open rates above 10%. Bounce rates under 4% and spam complaints around 0.02%. You can then double the volume for your next campaign and again review the results after 24 hours. How 1440 mia us email marketing BTC Email List to gain 1m+ subscribers and a 55%+ open rate.Case studyHow 1440 mia us email marketing to gain 1m+ subscribers and a 55%+ open rate.Learn howIt is crucial to review your results after every campaign to assess the impact the increase in email volume has on your overall results. And take steps to address any underlying engagement issues before ramping-up to your full list.

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