October’s Digital News Arrived Right on Time as Always. This Month, Particularly Intense and Difficult for Everyone, Turned Out to Be Full of Interesting News, Especially Regarding the Social and Tech World.in This Article We Will Talk About: Fantasy Football and Blockchain Let’s Start Right Away with the First News! Reinforcement Learning: from Formula 1 to the Customer Journey Sports Fans Will Know That Driver Lewis Hamilton Has Surpassed Michael Schumacher in Terms of Race Wins (91 to 92). This Officially Makes Him the Best Performing Driver (Currently) in Formula One.
If There’s One Thing That the
TV Series the Big Bang Theory Has Taught Us, It’s That There’s No Limit to the Crazy Creativity of Scientists. So Why Not Develop an Artificial Intelligence Capable of Beating Lewis Hamilton’s Time? Maybe on the Circuit De Catalunya? Amazon Web Services Has Chosen to Test Its Deepracer Technology to Challenge the Formula 1 Champion. Aws Deepracer Uses a Very Advanced Machine Learning Model, Reinforcement Learning , Which Allows an Algorithm to Learn Complex Behavior Patterns Through Repetition of Attempts and Adapting Its Actions to the Output.
to Put It in a Nutshell: the Algorithm
Learns from Its Mistakes. the Result? for Now, the Champion Remains Lewis Hamilton. for Now. and What Does All This Have to Do with Marketing? Try to Imagine the Customer Journey as a Game , Where the Final Goal Is to Obtain a Conversion. Here, There Will Be Infinite Possible Actions to Reach the Goal, in the Form of Marketing Messages. When a Manager Decides How to Develop a Customer Journey, He Tries to Predict Which Strategy Will Lead to the Maximization of the Final Result.
The library provides real-time feedback when iceland phone number library a phone number is invalid or improperly formatted, giving users the chance to correct errors before the data is processed.
Through Rl, It Is Possible to Provide
Algorithm with the Variables in Play (Demographic Data, Purchasing Behaviors and Marketing Activity History), So That It Identifies the Best Path to Reach the Assigned Objective . the Algorithm Is Then Able to Identify Which Steps of the Customer Journey Occur Most Frequently and Which Bring the Most Value, Thus Concentrating Its Efforts and Reducing the Number of Possible Combinations. Linkedin Is the New Instagram: Here Are the Stories Announced in September by Pete Davis, Stories Are (Finally?) Also Arriving on Linkedin , Confirming a Trend That Sees This Format Becoming Popular on All Social Platforms.
Just Like on Their More Frivolous
Counterparts Facebook, Instagram inclusive marketing: a guide for brands and companies and Snapchat, Linkedin Stories Allows You to Post Photos and Videos in Vertical Format, Adding Text, Stickers and User Tags . All of This, of Course, Disappears After 24 Hours. the Stated Goal Is to Introduce a Tool That Allows Users to Share “Tips and Tricks for Working More Efficiently ,” Stimulating Their Creativity. in Particular, the Microsoft-Owned Site Aims to Involve the Younger Generations More , Who Grew Up Using Stories and Find Them a Natural Way to Share Content.
Short, a Way to Shake Off an
Excessively Serious Image and Wink at Those Who Will Be the Workers of the near Future, Which However Has Made More Than One Nose Turn Up. in Fact, Many Users of the Platform Often Do Not Appreciate These “Pop” Drifts, Believing That They Clash with the Primary Function of the Social Network.on the Other Hand, It Is Undeniable That the Format of Stories Has Proven to Be Extremely Effective in Stimulating Users to Produce Content . Only Time Will Tell If This Innovation Will Be Able to Be Exploited by Professionals and Companies in a Convincing Way.
If Not, We Will Learn to Ignore
The Bubbles at the Top of the Page on Linkedin Too. In-Store, Online, Mobile: How Contactless Is Changing Retailby Madalin Dragneathe Lockdown Situation We Have Been Forced into by the Health Crisis Caused by the Coronavirus Has Definitively Cleared Online Purchases Even in Segments of the Population That Had Remained Faithful to b to c database Physical Stores Until Now. in Fact, Ecommerce Is Expected to Grow by 26% in 2020.However, This Does Not Mean That In-Store Remains the Main Channel for Sales and Crm .
the Experience Offered by the Store
Remains Fundamental for Italian Consumers, Who in 62% of Cases Prefer to Make Their First Purchase in Person.Contactless Technology Can Be a Key Element in the Transformation of Retail , Both in Terms of Meeting Health Requirements and Optimizing Acquisition Costs Through Data Collection.Some Examples? Through Mobile Wallets (Apple Pay, Google Pay, Etc.), Native Applications Now Present on All Smartphones, It Is Possible to Collect Data from Potential Customers Right at the First Touchpoint with the Company . with a Simple Qr Code, the Customer Can Easily Access a Form to Join the Loyalty Program, Adding the Loyalty Card Directly to Their Wallet.
Another Possibility Is to Digitize
Coupons, Allowing Easy Use on Mobile . Not Only That, It Is Possible to Convert a Prospect Reached Via Social Networks by Offering a Digital Coupon. Given the Rapid Rise of the So-Called Mcommerce (In Short, Mobile Purchases), Mobile Wallets Will Become Essential to Effectively Convey Price Promotion Campaigns.in Essence, the Use of Contactless and Mobile Wallet Technologies Will Be Fundamental for Retailers in the Process of Adapting to the New Daily Life We Find Ourselves In, Leveraging Personalization, Omnichannel and Loyalty.
