September Is the Month of Changes. It Is No Coincidence, in Fact, That This Month Has Undergone Continuous Name Changes Over the Years: First September, Then Germanicus, Amazonius, Fructidor, and Then Back to Our September.in a Month So Full of News and Changes, It Was Necessary to Take Stock of the Situation, Stop for a Moment and Draw Conclusions on the Most Interesting News and the Most Curious Topics to Be Explored.by Aida Nazirova in This Article We Will Talk About: Social Media and the 2020 Effect: Changes and New Trendsnewsletter , You’re Doing It Right! the Netflix and Easyjet Casethe First Piece of News Concerns Newsletters : a Digital Marketing Tool That Many Consider “Outdated” but Which, If Well-Made, Can Become a Truly High-Performance Conversion Tool.
Example? No, Better Two!
Netflix (Do We Really Need to Explain What It Is?!) Used the Newsletter to Remind Inactive Subscribers To… Cancel Their Subscription! net flix Email Demnetflix Has Decided to Send an Email to All Its “Dormants” – That Is, Those Users Who Have Been Inactive for at Least Two Years or Who Have Never Logged in – Informing Them That Their Subscription Would Be Automatically Canceled.the Company Says It Has Undertaken This Initiative Because It “Does Not Want People to Pay for Something They Do Not Use” , Which Is Especially Useful in a Delicate Period Like This, in Which Many Have Lost Their Jobs Due to Covid-19.
In This Way, the Company Has
Positioned Itself as “Benevolent” Increasing Its Corporate Reputation .While It May Seem Like an Uneconomical Move, Let’s Be Clear: These So-Called Zombie Accounts Constitute 0.5% of Netflix’s Total User Base (Which, by the Way, Grew by Over 15 Million During the Lockdown Period). Furthermore, Netflix Has Created a Campaign That Fully Reflects Its Tone of Voice, Being Friendly, Attentive and Credible. read Also: Tone of Voice: How to Find the Right One for Your Brandby Vitaly Balyberdinthe Second Example of a “Wow” Newsletter Comes from Easyjet , Which Sent Its Customers Not a Simple Dem but a Real Declaration of Love!for Their Twentieth Anniversary , Instead of Generating the Usual Static and Self-Congratulatory Dems, They Analyzed Their Crm Data and Created 12 Million Completely Personalized Emails! with Text, Images and Dynamic Links, Easyjet Told the Story of Each Customer from Their First Flight with the Aim of Creating an Emotional Connection and Encouraging the Purchase of Future Flights, Adding Some Fascinating Facts About Their Travel Behaviour and Personal Tips for Future Trips.
In systems managing large datasets of iran phone number library customer contact information, a country code parsing library standardizes and validates phone numbers across global databases, ensuring businesses can reach their customers effectively.
The Emails Were Built Using
A Series of 12 Modules That Could Be Integrated Together in a Way That Best Told Each Individual Customer’s Story.they Were Structured Like This:easyjet 20 Years Newsletterresults Obtained: Open Rate +100%, Ctr 25%, Social Side 685k People Reached and 1.1m Impressions. and the Turnover? in the 30 Days Following the Email, 900k Reservations Were Made, or 7.5% of the People Who Had Received the Email.do You Want to Give Your Company a Digital Twist?tell Us About Your Project, We Will Design the Best Strategy for Your Needs.
Personalization Vs Privacy: Which Do
You Choose? One of the Digital Trends of 2021 what is seo site strategy and what are its steps? Will Be Personalization . as We Have Just Seen with the Easyjet Case, Users Love to Receive Customized Communications, That Talk About Them and for Them, That Know How to Be Perfectly Perfect at the Right Time … Ok, but Privacy? According to Smarterhq, 72% of Consumers Say They Only Engage with Marketing Messages That Are Personalized and Tailored to Their Interests .Privacy and Graphic Customizationbut on the Other Hand, Users Are Becoming Increasingly Attentive to Issues Such as Privacy , the Use of Personal Data and the Control That Digital Companies Have Over Their Lives.
Customers Know That Their Data
Is Valuable and Also Understand That by Sharing It They Get Something Valuable in Return (A More Personalized Experience), Yet Many Consumers No Longer Trust Companies .So What Should Companies That Operate in the Digital Sector Do? Simple: a Bit Like Everything in Life, the Right Balance Must Be Found Between Data Acquisition and the Service Offered to Our User. Not Only That, the User Must Be Left to Decide What and How Much Data to Provide and It Must Be Made Clear What Advantages They Will Gain from It.
Apple Is Already Moving in This Area :
in the Ios 14 Update There Will Be Settings b to c database Dedicated to Privacy Management: Apps Must Obtain User Consent to Access the Device Identifier for Advertisers (Idfa – Identifier for Advertising) and Transmit Data to Third Parties.apple Privacyalso in Ios14 Will Be the Intelligent Tracking Prevention That Provides the Complete Blocking of Third-Party.
Cookies and the Algorithmic
Classification of the Domains with Which the Browser Communicates. in Addition, All Cross-Site Referrers Are Downgraded to the Origin by Default.finally, Say Bye Bye to Cookies Written with Javascript : They Will Have an Expiration Time Limited to a Maximum of 7 Days, in Some Cases with the Limit Set to 24 Hours.
