The Social Editorial Plan Is a Fundamental Tool for Managing Communication on Social Channels. but How Is It Created? What Should It Contain? and Above All… How Do You Create a Social Editorial Plan? Don’t Panic! in This Guide I Will Explain All the Tricks to Create a Social Editorial Plan in a Simple , Fast and Above All Functional Way !Table of Contentssmart Tips for Your Social Media Editorial Planby Folio Illustration Agencylet’s Proceed in Order, Starting from the Definition of Editorial Plan:what Is the Editorial Plan?the Editorial Plan (Social and Otherwise) Is a Document That Serves to Identify the Contents That We Will Produce Within a Time Frame .
Specifically, It Serves To: structure
Communication by Streamlining All Ideas, Input and Publication Requests.outline an Editorial Strategy Useful for Identifying the Content That We Will Publish.create a Real Publishing Plan .And Don’t Go Crazy !The Last One Is Perhaps the Most Important Point. You Can’t Improvise on Social Media. Never!never Again Social Editorial Planthe First Mistake Is to Take Social Activity Lightly : “Oh Yeah, Post a Couple of Things on Facebook!” or “You Moderate Messages During Your Lunch Break or on the Subway” or Even “It Takes You 2 Minutes to Make a Post, What Does It Take?” .
Statements Like These Are Bad
Any Social Media Manager. managing Social Media Is Not a “Hobby” or an Activity to Be Done “During Breaks” but a Real Job That Requires Time, Passion and a Lot of Attention … Because the Epic Fail Is Always Around the Corner! in Conclusion, the Editorial Plan Is Your Faithful Ally to Defend Yourself Against the Chaos of “But What Does It Take to Do Social Media!”. It Allows You to Organize Content, Plan Releases and Have Everything at Hand. After This Theoretical Introduction, Let’s Get Down to Business and See How to Make an Editorial Plan for Social Media in 9 Steps:analyses“if You Know Your Enemy and Yourself, Your Victory Is Certain” Said the Wise Sun Tzu.
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Perfect Phrase for Social Media:
Only by Analyzing What You Do and What Your Competitors Do Can You Find the Best Strategy for Your Editorial Plan.the Analysis Is the Basis for Defining the Social Strategy (We Will Talk About It Better in a Dedicated Article, I Promise!) and Also for the Creation of the Social Editorial Plan. Specifically, It Is Necessary to Analyze:your Editorial Planself-Criticism Mode: On! Analyze Your Editorial Plans And, Like the Best Joe Bastianich, Hunt Down the Mistakes, Oversights and Fails You Made.
Bastianichok, It Hurts but Believe
Me It Is Essential. Understanding the Mistakes Made Is Essential to Grow , Learn and Make Sure Not to Make Them Again. to Help You in Your Self-Analysis Here Is a List of Useful Questions:what Content Was Appreciated by the Community? Why?which what businesses need an app? Ones Were the Least Appreciated?how Are They Different from the Best? Have I Received Criticism? What Kind? on What Topic? What Types of Graphics Did the Community Like the Most and Least? Have My Copies Always Been Understood?are All the Texts Clear and Effective? the Editorial Plan of the Competitorsspy Mode: On! with the Same Cunning and Expertise of the Cat’s Eyes Group of Thieves, Infiltrate Your Competitors’ Social Pages to Spy on All Their Secrets!cat Eyes Socialunderstanding What Other Brands Are Doing Is Important for the Realization of Our Social Editorial Plan.
This Analysis Helps Us to Better
Understand the Context in Which We Move , to Understand What Our Community Likes and What Mistakes to Avoid… Because They Are Made by Our Competitors!the Influencers’ Editorial Planpaparazzi Mode: On! the Activity of Influencers Must Also Be at the Center of Your Analysis… but Before Going Stalking to See Chiara Ferragni’s Profile, Let’s Take a Second to Define the Meaning of Influencer.chiara Ferragni Social Editorialby “Influencer” We Mean That Person, Character, Page or Group That Influences the Thinking and Purchasing Decisions of Our Target.
So If Our Target Is Architects… Chiara Ferragni
Does Not Fall into the Category of b to c database Influencers. Sorry Chiara, Maybe Next Time.become a Social Media Expert!discover the Best Strategies to Promote Your Business on the Web. Discover Our Online Course “Create Your Social Media Strategy” Created in Collaboration with Lacerba.ioafter Having Analyzed Our Work, That of Our Competitors and Influencers.
It Is Time to Build the
Pillars of Our Social Editorial Plan :Mission, Target and Objectiveswe Have Arrived at the Heart of the Editorial Plan : the Three Pillars on Which Everything Is Based and That We Must Carve in Our Mind. They Are Difficult (Sometimes Very Difficult) to Identify but Fundamental for the Creation of the Editorial Plan. Let’s Proceed in Order.
