The expression “when in Rome, do as the Romans do” applies perfectly to those who are in the process of internationalizing a business, where it is important to respect the cultural specificities of the countries where the company intends to expand its activities.Internationalization flags
The digital space is tremendously more efficient than internationalization fairs or traditional market prospecting , which is why marketing , content and the form of interaction applied to target markets require knowing and articulating all the means used in communication in accordance with local cultures. It makes perfect sense to pay close attention to the factors that, in this context, can condition the internationalization process .
How to sell online to different cultures
When doing business in a culture must be considered well before content creation and sales begin. There are two valid and often-referenced theories of multicultural Indonesia Mobile Number List environment culture that consider the impact that cultural differences have on business, marketing and communication: Geert Hofstede ‘s and Edward T. Hall ‘s theories .
Geert Hofstede’s Theory of Cultural Dimension
Created by Geert Hofstede in the 1980s, they show how the culture and values of a given society can affect behavior.
Power Distance (High or Low)
Individualism versus collectivism
Masculinity versus Femininity
Uncertainty Avoidance (High or Low)
Short-term versus long-term orientation
Indulgence versus Restriction
Cultural differences pose major Argentina Phone Number List challenges to international marketing as companies strive to acquire and retain customers. Understanding local cultural differences and implementing needs is essential to the success of an internationalization strategy.
