Redirect in WordPress is one of the most basic and important issues that should be considered in SEO optimization of websites. In fact, redirecting means directing users from one page to another. For example, if a page of your website is unavailable, the user who enters that page will encounter a 404 error, unless you have redirected that page to another page. Therefore, redirection is a practice that helps you provide a better user experience to your website visitors. In this article, we will learn how to redirect in WordPress. Join us.
Rayapars titled the introduction of redirect
In another article of types is mentioned in detail. But in short, redirects are divided into two categories: 301 and 302. 301 redirect means permanent page transfer and 302 redirect means temporary page transfer. A 301 redirect allows you to redirect the user to a new page and helps search engines replace the new page with the previous page. On the other hand, 302 redirect allows you to redirect the user to a temporary page and make the main page temporarily unavailable.
Note: In most cases, using a 301 redirect is recommended unless you absolutely need a temporary redirect.
What is the importance of redirect in SEO?
Improving SEO : One of the most important reasons for using redirects is to improve website SEO. Using a 301 redirect, pages that are unavailable or moved to other pages are redirected to new pages that have similar content. This will cause search engines to show new pages instead of old pages and improve the ranking of new pages for keywords related to previous pages.
Moving Pages : Sometimes it is necessary to create new pages and replace them with previous similar pages, in other words, you have to move the page to another page. This may happen due to changing the address (URL) of a page, changing its name or its content. In this case, using redirect will make users move to a new page and access your desired content. Search engines also check the new page.
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Create a better user experience : Redirect can help create a better user experience. For example, if a user does not access a page of your website, he will be directed to another page with similar content using a 301 redirect. In fact, the user has the opportunity to access the content he needs without confusion and spend more time on your site. For this reason, from Google’s point of view, you have created a better experience for your user.
How to redirect in WordPress
After completing the first steps of setting up the site, such as providing quality hosting, good structure, etc., it is time to optimize the site. One of the best practices in optimizing a site is to be able to transfer credit from old pages to new pages. As mentioned, this can be done through redirect. Now that we are familiar with the types of redirects, it is time to do redirects in WordPress. There are two ways to redirect in WordPress. The easiest way is to use existing plugins to redirect a specific page, for example, the popular Yoast Seo plugin or Rank plugin such as RankMath. It is also possible to redirect some pages or an entire domain through the ht.access file.
1. Create redirect using Yoast SEO plugin
You can use plugins to do many things in WordPress. In fact, one of the most important advantages of WordPress sites is that you can easily make the changes you want on the site with the help of appropriate plugins.
Yoast SEO plugin is one of the famous and efficient plugins for SEO optimization in WordPress. One of the most important uses of this plugin is redirecting pages. If you have installed the premium or pro version of this plugin, you can easily do the redirection you want from the redirection section. It is enough to select the change path option from the menu on the right side of the counter as shown in the image below:
After choosing to change the route, the following page will be displayed to you, where it specifies the route of origin and destination. In the source field, enter the address of the old page and in the destination field, enter the address of the new page. As mentioned, the type of redirect is 301, which means that the old page has been permanently moved to the new page.
2. Rank add-on like Rank Math
Rank Meth plugin is one of the most do businesses still use fax popular plugins in WordPress. One of the most important uses of this plugin is redirecting pages. Just like Yoast plugin, just select “change path” option from the plugin menu and then select “add new” on the page that opens. In the page that is opened for you, you can enter the address of the source and destination page according to the image below and perform the redirect.
Redirection plugin
Redirection plugin is one of the best and most popular redirect plugins in WordPress. Using this plugin, you can easily do the redirects you need. To install this plugin, first enter your WordPress admin panel and go to the “Plugins” section. Then click “Add New” and on the new page, enter “Redirection” in the search field. After finding the plugin, install and activate it.
After installing the plugin, to create a redirect, go to the “Redirection” section in the WordPress admin menu and click the “Add New” option. On this page, you can enter the previous route and the new route and select the type of redirect. After setting, save the new redirect.
Quick Page/Post Redirect Plugin
Quick Page/Post Redirect Plugin cu lists allows you to quickly redirect pages on your website. Using this plugin, you can redirect users to other pages of your website.
Safe Redirect Manager
The Safe Redirect Manager plugin allows you to easily manage different redirects. This plugin has the ability to check your links and if one of the links has an error, it will notify you of the error.
WP 404 Auto Redirect to Similar Post
This plugin automatically finds links similar to 404 links and redirects users to those pages.
Redirect using .htaccess file
The .htaccess file is one of the main WordPress files located in the database of the website. This file is used for security settings and website optimization. To perform a redirect in WordPress using the .htaccess file, you need to edit this file using a text editor. This method is fully described in an article titled “Redirect Effects”.
last word
Proper use of redirects in WordPress can help improve your website’s SEO. To choose the right redirect plugin. You need to identify your needs and choose the plugin that has the best features for you. The importance of redirection is so great that it is impossible not to use it in SEO. If you have any questions in this regard or know something that will help other readers of this article. You can share it with Raya Pars experts and other friends in the comments section.
Content optimization
One of the fundamental aspects of the role of artificial intelligence in SEO is content optimization. Using advanced algorithms, artificial intelligence can analyze the content of websites and apply the necessary improvements to it. This optimization includes improving keywords, content structure, content quality, and internal and external communications. By optimizing content, websites can more easily appear in search results, increase traffic and improve their rankings. Also, optimized content will attract more users and increase. The likelihood that this will happen, so you will likely be more profitable.
