Ideally, you will conduct customer research through conversations with your customers.
Take time to talk to your customers. Although conducting customer interviews on your own can be helpful, it doesn’t mean you have to maintain a friendly, ongoing conversation with your customers.
Chat feels more friendly and less formal. People will easily reveal their experiences with your product, company, or competitor in friendly chat.
Second, reach out to your sales and customer success team members to submit reports, questionnaires, and recorded calls with insights into customer needs and objections. The Customer Success team maintains the most interaction with customers, so they are familiar with the issues, concerns, features, and resources that customers frequently ask about.
How do you conduct customer research
Third, visit review sites and user-generated channels like Quora and Reddit to find out what your phonelist audience is talking about and which posts are getting the most engagement.
This research provides clarity on what topic clusters should and should not look like.
Step 2: Choose your main topic
The next step is to identify key topics. This topic phonelist is the central topic of the content.
You should choose a topic that is relevant to your target audience and aligns with your business goals. The key is to choose a topic with enough depth and breadth to support clusters of related content.
For example, if you run a travel blog, your main topic might be “adventure travel” or “travel gear.
Categorize keywords into customer journey stages
These topics are broad enough to include a variety of BTC Email List subtopics and related keywords, such as “best adventure travel destinations,” “adventure travel gear,” “adventure travel experiences,” etc.
To identify key topics, start by reviewing the data and insights you discovered during your customer research to understand what your customers are interested in. Take a look at your existing content and figure out what topics already exist. You can also use tools like Google Trends, Buzzsumo, and SEMrush to see what topics are trending in your industry.
Conduct a brainstorming session with your team. Have team members put a list of topics on the table and review each topic closely.
