Psychographics – In general, this is what your audience thinks and feels about your brand and the products or services you sell.
Geography – Having geography
Clearly spelled out in the creative brief will benefit digital, physical, and hybrid campaigns so that media buyers can price ad spots for each market.
Pro Tip: Your creative brief shouldn’t be too long, and this section will take up quite a bit of space. To make this section easier to digest, consider using buyer personas.
The Paypal example profile mentioned above thoughtfully explains the target audience for the new product like this:
Paypal Example Profile Target Audience
5 Read the competitive landscape.
Knowing what your competitors are doing can benefit the entire team.
You can use competitive data to come up with ideas that haven’t been tried yet, learn from their failed projects, or build a project that improves on a strategy they used in the past.
Animation is an exciting form of
Design that is growing in popularity. But if your clients don’t want animated billboards, then you might have a hard time figuring out Telemarketing and Lead Generation how to use this creative form in your business.
This website is a great example of education through simple text, graphics, and videos. It’s both a quick look and a deep dive into how this designer approaches his art form.
Why I Chose This Graphic Design Portfolio
If you’re doing something interesting and new, it can be a selling point. Genuine new ideas can also challenge or frustrate those who feel like they “don’t get it.” This means your portfolio can’t just sell your designs. It also needs to educate the audience about the new format you’re using and why you think it’s important.
Graphic Designer Website Portfolio
Image Source
A clear header and tiled design highlight samples of this strong graphic designer’s work. Brands like Google, Nike, Comcast, and Grow Your Business On The Internet more use Nightvision’s unique illustration style to represent their brands.
While the tiles emphasize the designer’s unique style, you can click on each tile to get full details on each project. This is a great way for designers who want to share a deeper story behind each project while keeping the site easy to navigate.
Why I Love This Graphic Designer’s Website
A unique style is important in graphic design. That being said, it’s hard to show how many ways this unique style can be applied in a business context.
The website’s portfolio clearly demonstrates
12. Eduardo Nunez
Graphic Designer Website, Eduardo’s portfolio includes packaging design, illustration, web design, and graphic design and branding. This is one of my favorite graphic designer websites because it’s clean and easy to navigate.
This is a great example for designers who are unsure how to organize all the work they want to include in their portfolio.
Why I love this graphic designer website example
Bruckler’s graphic design portfolio pays attention to the tiniest details to create an outstanding user experience.
From simple page loading animations to elaborate use of , this designer focuses on stunning details.
It also showcases many different examples of work at a glance.
