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Today we’ll look at how to generate content ideas for topic clusters. This step will help you generate content ideas that your audience will be interested in.

First, for those of you who are new to this concept, let me explain topic clusters in a simple yet informative way.

A topic cluster is a collection of related content centered around a main topic. The main topic is linked to the main page, called the pillar page. The purpose of topic clusters is to provide high-quality content that meets the needs and interests of your target audience.

There are two types of pages in a topic cluster: pillar pages and cluster pages. Pillar pages are broad pieces of content that serve as the foundation for cluster pages. It provides comprehensive coverage of key topics and is organized so that you can easily link to support pages within the same topic cluster.

What is a topic cluster

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Cluster pages, on the other hand, are hubs of related content that provide comprehensive coverage of a specific subtopic. Cluster pages take a strategic approach by consolidating related information in one place, rather than creating separate content for related subtopics.

Topic clusters keep your target audience happy

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Creating topic clusters provides a one-stop shopping BTC Email List content base for people in the awareness, consideration, and decision stages of their buying journey.

The cluster page directs you to other related cluster pages that may help you troubleshoot your problem. Therefore, customers are more likely to leave your site satisfied with the content they consumed and the insights they received to solve their problems.

Chima Mmeze is the owner and content strategist at Zenith Copy, where she has worked with clients including Wix, Literal Humans, Remitri, and Skillshare. It has been featured in Search Engine Land, Search Engine Watch, and Hacker Noon.

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