Small business owners face unique challenges and need specific, actionable content. This article offers tips on how to write for them, including being relatable and providing statistics. Written by professional writer Savannah R, who also has over a decade of accounting experience. Rock Content Writer
Content writer.Apr 23 | 4 min read
technical writing
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Because I’m a small business owner myself, I have a high level of respect for other small business owners. In my opinion, it’s one of the most challenging jobs you can ever have – but it’s also one of the most rewarding. You’ve probably heard Lori Greiner’s famous quote before, but it’s worth repeating: “Entrepreneurs are the only people who work 80-hour weeks to avoid working 40-hour weeks.
Make Content Actionable
Most entrepreneurs don’t want general tips and ideas. Motivational speeches are helpful on the Whatsapp Data most tiring or dismal days, but they aren’t going to get the job done.
Likewise, if you’re writing a “how to” article, no one wants to wade through irrelevant information. When you write for small business owners, remember that they are reading these articles as a means to an end.
They have a job to do – usually a very specific job – and they want to do it quickly and efficiently. That’s why it’s best to list actionable steps or tips in bold heading format, with additional information outlined below.
It makes it easy for readers to find the pertinent information. If they want to read the extra little tidbits in the article, they can, but that’s not the main reason they’re there.
When it comes to the important stuff – things like taxes, business licenses, and success rates – readers need the facts and statistics.
That’s where good sources come in. Good sources are relevant, and they generally offer more in-depth coverage of a specific topic. For U.S. business tax advice, you can’t do much better than the. If you need serious accounting help, the gold standard is the. These sites are a bit dry and technical, but they provide a ton of useful information if you source them properly.
As a writer, your goal is to take these intimidating sites and turn them into a useful tool that anyone can use, even if they don’t have a background in accounting – or marketing, or local tax laws, etc. Small business owners are generally not jacks of all trades; they’re masters of one. They are trying to turn that one trade into a business, so they need help deciphering all the other mumbo jumbo.
Provide Statistics and Facts
When you’re wading through the wealth of information available online, sometimes you just want to hear from other people who have been in your shoes.
Entrepreneurs want a sense of camaraderie and feeling like they’re not alone – because entrepreneurship is usually a fairly lonely place. After all, you’re attempting to do something you’ve never done before.
Oftentimes, tips and information from someone who’s “been there, done that” are helpful because you know they’ve been through the same difficult situation and come through it okay.
It’s also helpful to know what happens if you do something wrong, so you can recognize that fact and fix it as soon as possible.
When writing content for small business owners, remember that factual, actionable, and relatable content will help you connect with them and let them know that you know what they’re going through.
If you’re a small business owner like myself, I’d like to offer you Btcemail List to help you find the best content writers for your specific needs. I promise you won’t regret it.
