Brand reputation is the widespread opinion the public shares about your brand. Brand reputation management is the art of keeping it positive.
Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of joan jett’s “bad reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault.
Because, yeah, we do give a darn about our brand reputation. And you should too. A great reputation can skyrocket your business to new heights; a bad one can set you up for a long, slow struggle. And if you have no reputation? Well, you probably need to brush up on your social seo.
Brand Reputation Management.
The concept of a business relying on reputation is nothing new, of course. Before yelp reviews, businesses thrived on word of mouth and, uh, town criers?. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Here’s how.
Bonus: download a free b2b email list guide to learn how to use social media listening to boost sales and conversions today. No tricks or boring tips—just simple, easy-to-follow instructions that really work.
What is brand reputation. Brand reputation is the widespread opinion the public shares about your brand. Are you reliable? Are you hilarious? Are you snobby? Is your spokes-candy smokin’ hot? What, exactly, are people quietly thinking — or not-so-quietly tweeting — about your brand and product?
Patagonia Is Beloved for Its Commitment
It even landed at on the 2022 poll of the most reputable brands in america. In a perfect world, your reputation is based on your past behavior or actions but sometimes, one wrong move can turn the world against you. Or even worse, untrue rumors can spread and poison an otherwise pristine public record.
What people think of you as BTC Email List a person may or may not matter to you for example, if you are joan jett. But when it comes to your brand, your rep is everything. Nearly 75% of customers count on word-of-mouth to inform their purchases
business-to-business decision-makers rely on trusted reviews for purchases. Even a 5% improvement in reputation can yield a 2.5% revenue growth.
