And resubmitted. Evaluating the continued use of third-party applications like Writer.com and Jasper when infused genAI capabilities are offered (at least in beta) by vendors like Salesforce and HubSpot. Note: Milton Hwang will be discussing topics related to this article along with Mike Kaput of the Marketing AI Institute and Theresa Kushner of Business Data Leadership at The MarTech Conference on September 26. Register free. Content ops: Redefining the roles of the martech and content/creative teams Recall the original shift in work
Processes when
MAPs hit their prime in the early to mid-2010s with embedded email and landing page templates” systems that helped teams drive standardization and efficiency. But business email list teams had to make a choice. Either train content/creative leads on how to use their marketing automation platform or design a content operations flow where those colleagues stayed” in their native platforms and produced copy/assets. Then the operations/martech team loaded and tested creative assets and content into templates. Over time this led to
A whole series
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Martech innovations. Third-party content management solutions including content operations and digital asset management applications were integrated MAPs. Content BTC Email List teams often considered these applications more fit-for-purpose” than the core MAP templates. This also led to agencies gaining access to their client’s MAP if they were responsible for digital production driving efficiencies by augmenting their client’s teams directly rather than shuffling versions across agency and in-house tools. Years later there was a mild
