The way companies and employees work has change. Since the pandemic. People want the opportunity to choose how they work whether that’s remotely or adopting a hybrid approach. However. This new way of working can be a challenge for companies and their l&d departments. Without a face-to-face approach to training. It can be tough to upskill your marketing and sales teams as the digital world continues to evolve. In this article. We’ll look at what companies like yours can do to train their remote employees. And why it’s important. Plus. We look at great examples of how companies are upskilling remote workers and see why they’re successful. Why is it important to upskill?
Marketers nee to understand the marketing space
We all know the online world moves fast. But with new technologies such as chatgpt and the rise in ai and marketing automation tools. Marketers nee to understand the marketing space to leverage new opportunities. According to ‘state of remote working 2022’ research. Companies have made changes to accommodate remote workers but some have adapte very slowly. If at all. When it comes to benefits. While salary and insurance are still priorities. Professional development (59 percent as very important) and good technology (66 percent as very important) rank high on the list for many workers.
Top benefits for employees
Top benefits for employees top benefits for employees upskilling will not only mean that your employees have the skills you nee but demonstrate your commitment to career progression and a willingness to nurture and empower your marketing team. For example. You may have a great content marketer but do they know how to integrate seo into the writing? Or does your email marketer know how to automate campaigns and workflows? What are the benefits of a remote workforce? There are many benefits to having a remote workforce. Either as an option alongside other ways of working or becoming a remote company. Flexibility – remote work lends itself to flexibility.
