Hootsuite streams can also help you spot potential brand crises early and protect your online reputation. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated.
The quickest route to a bad reputation? Bad customer service. Customer service has really gone down hill. Can’t even speak to a person on the phone. But if you treat people well when they have a problem, your customer loyalty will be through the roof.
An inbox management tool like hootsuite inbox may be known as a customer service tool, but it’s really a reputation management tool at its heart. With hootsuite inbox, you can bridge the gap between social media engagement and customer service by managing all of your social media messages in one place.
Practice Social Listening
Powered by brand watch, insights allows you to use detailed boolean search strings to monitor social sentiment automatically. You’ll also get word clouds showing the most common words used to talk about your brand. Plus, charts that benchmark your social sentiment against your competitors.
In addition to positive and negative business database sentiment, hootsuite insights tracks specific emotions, like anger and joy, over time. This allows you to look for sudden changes, or ongoing trends.
You can also filter sentiment by location or demographics, so you can see how sentiment varies across your audience. There’s also an ai analysis option to automatically identify the causes of significant changes in sentiment.
Approach Partnerships with Caution
Insights is available to hootsuite enterprise customers. Build a social advocacy program. One great way to get people talking about you is to… ask them to talk about you. A social advocacy program rewards folks who are singing your praises out there on the world-wide web. That might include your employees, your customers or your super-fans.
Glossier’s affiliate program offers BTC Email List commission, but your advocacy program could have different perks — vip access, special swag, points you can redeem for prizes… follow your heart! Generation glossier affiliate program
an engaged community leads to better sales outcomes. Brand advocates help you connect with potential customers and cut through the noise online. They can boost your visibility.
