Understanding the ease or difficulty of ranking for a keyword helps you to prioritize the opportunity and set realistic expectations. For a very rough estimate, you can use the Keyword Difficulty score in Keywords Explorer. Keyword Difficulty (KD) score in Ahrefs’ Keywords Explorer Just don’t rely on this entirely, as it only takes backlinks into account. Other factors may indicate a hard keyword to rank for, like: High-quality backlinks to the top-ranking pages. High topical relevance of the top-ranking sites. Mainly big brands in the top 10. A dominant content type that you don’t have the resources to create.
Research what people want to know
Let’s say that you want to rank for “affiliate marketing.” It’s clear from analyzing intent that searchers are top industry data looking for a blog post. But what specifically do they want to know? This is the question you need to answer if you want to produce the best content in Google’s eyes. One way to answer this question is to look for commonalities between the top-ranking pages. For example, all top-ranking pages for “affiliate marketing” have a definition: Example of a common subtopic among top-ranking pages This works, but it can be quite time-consuming.
Hook readers with your intro (blog posts only)
If you can’t convince readers that your page offers what BTC Email List they want within a few seconds, they’ll hit the “back” button. This is bad because if they never read your content, they won’t convert, share, or link to it. The PAS formula is a good place to start for a compelling intro. The PAS formula For example, let’s say we were writing a post about how to cook the perfect steak. We’d start by describing the problem: The PAS formula — problem Then we’d agitate the problem: The PAS formula — agitate Before finally revealing the solution: The PAS formula — solution Edit your copy for simplicity
