Content marketing costs less than traditional. Create a marketing, but produces nearly three times the number of leads. It’s easy to see why of B2B marketers use content marketing as part of their strategy. However, running an effective content marketing program is not an easy task. It requires a skilled team and well-executed processes. Follow these hand-picked tips from 13 marketing experts, to help you build and run an elite team of editors, strategists, writers, videographers, and designers.
Structure Create a your team effectively
The editor-in-chief is the real, day-to-day storyteller of top industry data an organization. The editor-in-chief makes the content compelling.” – Joe Pulizzi, Content Marketing Institute According to joepulizzi, the editor-in-chief is the actual day-to-day storyteller of the organization. Click to Tweet Your editor is the linchpin of your content marketing efforts – you want to choose him or her carefully. Find someone who has great attention to detail, is highly organized, can work to deadlines, and is a good copywriter. That way, editors can improve (rather than destroy) other writers’ work. Big egos and editing don’t mix well. It allows editors to look at things objectively and criticize them without destroying other writers’ work.
Choose your admin
“Content strategists need strong communication Btc Email List skills to deal. With the often conflicting demands of editorial and marketing leaders.” –Erin Nelson, Satisfied Content strategists need strong communication skills to handle conflicting demands, says erincnelson. Click to Tweet Content creation can be an isolated process. When you spend all your time researching topics, writing informative articles, and promoting your content, it’s easy to lose sight of the big picture of how content marketing is moving your company forward. When hiring a strategist, look for someone who understands great content, has an eye for detail, has a strong vision for the future, and is ready to go the extra mile to ensure your goals are realized.
