Rather than creating content one by one, topic clusters consider the user journey holistically, from the top of the funnel when users come in and ask what it is and how it works, all the way to the bottom of the funnel when they are ready to make a purchase. All aspects of the buyer’s journey. “It’s about creating content that can satisfy customers at every stage.”
This will keep your audience top of mind because they are getting real problem-solving value from your topic clusters.
Discover how topic clusters can help you increase site traffic and topic authority.
How do topic clusters help increase site traffic and topic authority?
Learn how topic clusters can help you increase site traffic, increase the authority of your topics, and drive more conversions.
Increase average time spent on website
Topic clusters increase the average time visitors spend on your website. When visitors land on a topic phone number list cluster page, you can use CTAs to direct them to other related pages where they can learn more about that topic. Before you know it, most site visitors have consumed all the content they need to solve their problems on the Cluster Web.
I remember doing research for an article about CRM and chatbots. During my phone number list search , I discovered that Drift has a topic cluster about chatbots . I was really happy. I spent hours on that site looking at all the content clusters to understand the topic.
So topic clusters actually impact the average time customers spend consuming your content.
It helps you target less competitive keywords and phrases
Targeting long-tail keywords within topic clusters allows you to focus on more specific, less competitive search terms.
This can help BTC Email List you boost your search engine rankings, increasing your website’s chances of being seen by people who are actively searching for information on a specific topic.
By providing relevant, high-quality content that meets the needs of your audience, you can establish yourself as a trusted source of information in your industry or niche.
Increased experience, expertise, authority, and credibility (EEAT)
Topic clusters improve Google’s quality assessment metric, EAT, now updated to EEAT .
How do topic clusters increase experience, expertise, authority, and credibility.
