Google searches all sites through crawling bots. At best, these crawling bots discover the purpose of the page and signal to Google if the content accomplishes the main purpose of the page.
So when Google crawls and indexes topic clusters, it discovers common repetitions of topics, key phrases, and keywords. This tells Google that your website has passed the EEAT test.
For example, marketing agency Terakeet created a topic cluster around “Content Strategy.” Through a pillar page and a series of cluster pages, we were rewarded by ranking on the first page of Google for the key phrase “ How to create a content strategy .”
It’s important to note that this is a very difficult topic, and many big brands are willing to compete for the first SERP page. However, Terakeet came out on top with average domain authority (49).
Building a simple interlink structure
Internal linking is an essential aspect of SEO because it establishes relationships between pages on a website. Having topic clusters makes internal linking easier because all pages are related and linked to a central pillar page. These connections help Google understand the hierarchy and structure of your website. Linking all pages within a topic cluster tells Google that these pages are related and part of a larger content strategy.
When Google understands the relationships between pages phone lists on your website, it can improve your website’s overall search engine ranking. This is because internal links help distribute the authority and relevance of your main page, also known as pillar page, to cluster pages. As a result, all pages within the cluster are boosted in terms of search engine optimization and your website is more likely to rank higher in search engine results pages (SERPs).
Identify your target audience
If customers aren’t interested in the content in your topic cluster, it’s of BTC Email List no use. Why rank on irrelevant topics that your target audience won’t consume? You will end up attracting the wrong people to your website.
Customer needs are at the core of any content marketing strategy, including topic clusters.
So before you spend time creating content, take the time to fully understand the audience you’re creating it for.
To identify your target audience, you need to conduct customer research.
Customer research takes the guesswork and intuition out of the equation. It’s an effective process that helps you choose the topics that matter most to your customers.