A good reputation can help with recruiting and retention, too: the majority of u.s. Candidates won’t work for a company with a bad rep.
On the flip side, people are downright clamoring to apply for. Which was named the #1 best place to work by employee-review site glassdoor in 2023.
In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. No wonder internationally beloved toy company lego reported a 17% growth in 2022. Meanwhile, wish, one of the brands that was featured lower on last year’s axios-harris poll, reported a net loss of $384 million that same year.
Your Brand’s Reputation Is Impacted
The quality and relevance of your products or services. How you interact with customers or potential clients. The brand values you promote in words or actions. How you handle a crisis or mistake. Your employees’ or partners’ behavior.
The working conditions of b2b leads your office or production facility. The content of your social media accounts, ad campaigns, or creative productions. Basically, any touch point you have with the public online or offline is an opportunity for judgment.
The good news? You don’t necessarily have to sit back and accept public sentiment. You can be an active participant in cultivating and defending your brand
Brand Reputation Management Strategies
Compliance with legal and regulatory requirements ensure that your social media guidelines follow relevant legal and regulatory requirements. These include hipaa, fda advertising and promotion regulations, and state medical board rules.
If you have a healthcare BTC Email List social media policy in place, include a link to it here. Community guidelines and response management establish protocols for responding to comments, messages, and other interactions on social media. This can include guidelines for handling negative feedback or addressing misinformation.
If you’re looking for training for yourself, we can help. Check out our course on implementing social media governance within your organization. Contact information provide the name and number of your social media point of contact. Make sure employees know they can reach out with any questions or comments.
