Ever Wanted to Know About B2B Data but Were Afraid to Ask Intelligence reports Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide Enterprise Account-Based Marketing Platforms: A Marketer’s Guide Enterprise Marketing Work Management Platforms: A Marketer’s Guide Featured white paper 5 Ways to Create Better Customer Experiences with Data Collaboration Search our site Search the MarTech site Search the MarTech site MarTechBot Meet your new AI-powered marketing assistant! Depending on your role and level of experimentation over the past nine months your view of
Generative AI
Can range from it’s just a shiny object” to these are transformational opportunities and threats.” For much of this year most of the discussion focused on generative AI capabilities as stand-alone b2b leads applications available directly through web-based chatbot experiences or through AI-driven third-party applications. That’s changing rapidly. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications and so are Microsoft and Google in their general-purpose productivity suites
Office and Workspace
Infusing genAI capabilities will impact multiple campaign processes including marketing and sales alignment field marketing and reporting/analytics. But the most disrupted processes will be campaign content management BTC Email List with its potential impacts: Ensuring brand consistency. Tone/style guides built into prior templates and editor capabilities. Shifting content workflow processes — from speed of revisions and version control. In generative AI what is a version”? Each output is very different when prompts are modified
