GenAI capabilities without consulting Peak of the their content colleagues. 2. End-runs on direct access bans Infused genAI functionality creates the opportunity for end-runs by teams prohibited from using stand-alone genAI tools. Having access to the functionality may be viewed as permission to use it. Embedded genAI capabilities may also undo tone” guidelines enforced by tools like Office or Google or in digital asset management systems. Earlier this year this drove investment in a huge set of AI-first platforms like Jasper
The directly embedded
Capabilities will force trade-off decisions. 3. Version control Today’s content operations management tools include approval/workflow capabilities business lead that help ensure the correct version is deployed to customers. With infused genAI teams can create infinite versions to track without ever leaving the inline editor. Imagine the number of red lines in an AI track-changes” chat mode. 4. Data and security controls In many genAI systems
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