The final step is to match content topics based on customer journey stages.
This means knowing where your prospects are in the buying process and tailoring your content to their specific needs and interests.
For example, let’s say you’re using a SaaS landing page to promote your business. In this case, prospects may be at different stages of the customer journey, from awareness to consideration and decision making.
During the awareness stage, prospects are likely to use general keywords such as ‘what is a landing page’ or ‘landing pages for freelance writers’ to learn more about designing and optimizing landing pages for freelancers. Content at this stage should aim to educate prospects about how your landing page can help them achieve their goals.
Group keywords according to customer journey stage
Relevance to customers.
During the consideration stage, potential customers can evaluate the different landing page builder options available by searching for more specific keywords such as ‘drag and drop landing page builder’ or ‘mobile responsive landing page template’. At this stage, your content should showcase the unique features and benefits of your phone lists landing page builder and compare them to other options on the market.
Finally, during the decision stage, potential customers may look for keywords related to pricing, reviews, or customer support, such as ‘ landing page builder pricing ‘ or ‘landing page builder customer service’. Content at this stage should focus on addressing any remaining questions your prospect may have and persuading them to make a purchase.
The main topic you choose should be
Pillar Pages: **These comprehensive guides cover all aspects of a specific topic and serve as the main hub for topic clusters. This page provides an BTC Email List overview of the topic and links to supporting content. Pillar pages are typically longer and more detailed than other content in the cluster.
Blog posts: These short, focused posts go into detail about specific subtopics related to the main topic. It still provides useful information and insights and can help you target long-tail keywords and drive more specific search traffic.
Infographics: Visually appealing infographics present information and data related to a topic in a more engaging and shareable way. Infographics can be used to break up long blocks of text and summarize key points or statistics in a filler page or blog post.
