These days, a solid, well-maintained social media presence is an absolute must for any comprehensive digital marketing strategy. However, it’s imperative to be in the know regarding social media trends if you want to stay ahead of the game.
Shannon Hilson
Rock Content Writer
Apr 23 | 9 min read
18 Social Media Trends That Will Be Big in 2022
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Here in the digital age, there’s no such thing as a successful marketing campaign that ignores the importance of social media.
Modern consumers don’t just rely on social media platforms like Facebook, Twitter, and Instagram to keep in touch with their friends and relatives or connect with audiences of their own.
They also use them to research products they’re considering and build connections with brands they’re interested in, making it a must for businesses across every industry.
But establishing a solid social media presence isn’t something you do just once.
Algorithms undergo constant updates, and trends come and go. The expectations and tastes of your audience are constantly evolving, as well, so staying ahead of the curve is a must.
Here’s a look at some of the most critical social media trends in 2023, straight from the experts.
TikTok Continues to Be a Huge Deal
Don’t worry. If your marketing team has invested a lot of time and energy into Whatsapp Database your successful Instagram branding campaign, you should know your favorite platform is set to remain a top pick for a long time to come.
But it’s officially time to start looking at TikTok as an essential place to be, as well, if you haven’t already done so.
Shortform video is red hot right now and getting hotter all the time, and TikTok is the ideal place for it.
Plus, TikTok has launched a wealth of valuable tools for brands over the past couple of years. (Think dedicated business profiles and sleek new advertising options.)
TikTok is a clear favorite among millennials and Gen Z consumers, as well, so you absolutely need to be there if you’re looking to tap into that market.
- 1. TikTok Continues to Be a Huge Deal
- 2. AI Is a Major Factor
- 3. Purpose and Empathy Remain Important in Marketing
- 4. Popular Content Combines Education With Entertainment
- 5. Use of Social Media for Customer Service Has Increased
- 6. LinkedIn Creators Are on The Rise
- 7. On-Platform Shopping Is a Must-try
- 8. Geo-targeting Is a Big Thing for Advertising
- 9. Video Content is Still King
- 10. Influencer Marketing Continues to Be Essential
- 11. Personalization Is a Must
- 12. User-Generated Content Stays Extremely Popular
- 13. Watch for Twitter to Jump Headfirst Into the Video Craze
- 14. Smaller Platforms are Rising in Importance
- 15. Gated Content is Growing
- 16. Inclusivity Is a Dominating Force
- 17. Deep Personal Relationships Remains Crucial
- 18. Much More Augmented Reality
- Wrap Up: How Has Your Brand Been Boosting Conversions in 2023?
AI Is a Major Factor
AI is more than just a hot topic right now. In just a few months, it’s gone from virtually unconsidered to completely nuclear, and it’s set to stay that way.
Savvy brands are embracing innovative ways to leverage AI tech in their favor.
AI image generation programs like Btcemail List an streamline the process of obtaining eye-catching original graphics to go with social media posts.
Many brands are further using AI to brainstorm post topics, automate posts, make workflows more organized, and more.
