Case study filtrybb Case study kompressi. Positioning of stores on PrestaShop and on other platforms differences Positioning of stores operating on PrestaShop is our daily bread. We are currently optimizing over e commerce sites from this platform, and in our almost year history, we have record many successes in the field of positioning on Prest. …
So if he first saw an ad on Facebook, then click on a Google Ads sponsor link and made a purchase, then of the value of that one conversion will be attribut to Facebook Ads and the other to Google Ads. It is best to use this model when every contact of the user with …
However if the user then converts within the relevant time frame, Facebook will count the conversion as a result of their ad. Attribution models in Google Analytics In Google Analytics, a different attribution model is us by default the last indirect input is count as the one that result in a conversion. What is indirect …
We will now show you how it looks in the case of Facebook Ads Manager and Google Analytics. Facebook Ads Manager attribution model If the user converts on the website within days of clicking on the ad, Facebook Ads will assign it to his ad of course, if we have a well configur FB pixel. …
Facebook on the other hand, if the recipient is logg in to the same account on both of these devices, it will recognize him as the same person. Differences in attribution models The conversion can be prec by a number of different user actions. This means that before they complete the goal we set, e.g. …
Written many times on our blog about the importance of linking in positioning. In his presentation, Miłosz Krasiński reminds about obtaining from journalists, freelancers, etc. The speaker point out that according to him, the topic of the pages is less important, the content itself, with which the link will be link, is more important. I …
To arouse suspicion. Does this mean that one of the tools is not working properly Mostly not. Below we will try to explain where the differences may come from. Discrepancies at the stage of analyzing the number of clicks and user sessions The first differences between Google Analytics statistics and Facebook statistics can already be …
Checking the mobile version, site.xml or checking Google Search Console is an audit that Michał performs. We boldly sign this, because we ourselves act similarly. The speaker also point out how important it is to check individual subpages several times. Whatever F ckin Works Hat SEO, or a pragmatic approach to linking Maciej Chmurkowski and …
Here are some of them continuous analysis of phrases outside the TOP , the increase of which by a few positions immiately gives great results regular verification of site, cache, pagespe, i.e. elements that we remember about at the beginning, and over time we look at them less frequently using tools such as Google Search …
Run many different formats at the same time. Currently, on the Google website, we can read that beta testing for Performance. Max has been promising, and advertisers who use this campaign are seeing an average increase in conversions of for a similar budget as for separate campaigns for individual formats. That is why Performance. Max …
Behavior at a specific moment and, on this basis, optimizes bids and buys space for our company s ads. It works in real time, so it gives us the best results across all channels at any given time. Audience Signals a new method of selecting the target group With the introduction of Performance Max, a …
This is not entirely new to the Google Ads environment. Users of this system are perfectly familiar with other types of campaigns in which ads are optimiz automatically, and the tool adjusts bids or mixes upload advertising elements, such as banners, texts and logos, to find the most effective combinations. We know this model of …
